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N1070(E)(N30)H
NATIONAL CERTIFICATE
MARKETING MANAGEMENT N5
(4030065)
30 November 2018 (X-Paper)
09:00–12:00
This question paper consists of 10 pages.
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DEPARTMENT OF HIGHER EDUCATION AND TRAINING
REPUBLIC OF SOUTH AFRICA
NATIONAL CERTIFICATE
MARKETING MANAGEMENT N5
TIME: 3 HOURS
MARKS: 200
INSTRUCTIONS AND INFORMATION
1.
2.
3.
4.
5.
SECTION A is COMPULSORY and must be answered by all candidates in
the ANSWER BOOK.
Answer any THREE questions in SECTION B.
Read ALL the questions carefully.
Number the answers according to the numbering system used in this question
paper.
Write neatly and legibly.
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SECTION A (COMPULSORY)
QUESTION 1
Various options are given as possible answers to the following questions. Choose the
answer and write only the letter (A–D) next to the question number (1.1–1.15) in the
ANSWER BOOK.
1.1 When the enterprise makes its product mix wider it is an example of ...
A
B
C
D
diversification.
simplification.
specialisation.
standardisation.
1.2 ... is specifically involved with the identification and distinction of product
items.
A
B
C
D
Labelling
Branding
Packaging
Bar coding
1.3 A ... is an assurance to the client of the performance of a product or a
service.
A
B
C
D
bar code
brand
trademark
product guarantee
1.4 Using earlier product experiences when the consumer chooses a particular
brand occurs in the ... brand phase of brand acceptance.
A
B
C
D
awareness
recognition
preference
insistence
1.5 A ... refers to those words, symbols or marks allowed by law to be used on a
product.
A
B
C
D
trademark
brand
brand name
master brand
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1.6 The ... is the essence of the marketing strategy.
A
B
C
D
product
target market
price
marketing communication
1.7 The price of the product and the ... are directly dependent on each other.
A
B
C
D
marketing communication
distribution method
product image
target market
1.8 Bulk breaking is a ... function.
A
B
C
D
facilitating
logististical
wholesale
transactional
1.9 Intermediaries ... the number of transactions.
A
B
C
D
increase
decrease
minimise
maximise
1.10 ... distribution consists of intermediaries working together on the same level.
A
B
C
D
Vertical
Product
Horizontal
Multiple
1.11 Maintain marketshare is a ... objective.
A
B
C
D
profit
sales volume
status quo
price
1.12 According to ... pricing people pay extra for quality and status.
A
B
C
D
bait
leader
prestige
demand-backward
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1.13 ... discount is given to a purchaser for performing activities like transporting,
storing and selling.
A
B
C
D
Quantity
Seasonal
Cash
Trade
1.14 The ... is the amount the consumer must finally pay to get the product.
A
B
C
D
market value
product value
replacement value
book value
1.15 ... occurs when consumers buy more or less of a product when the price
changes.
A
B
C
D
Inelastic demand
Consumer surplus
Elastic demand
Supplier surplus
(15 × 2) [30]
QUESTION 2
Choose the correct word or words from those in brackets. Write only the word or words
next to the question number (2.1–2.10) in the ANSWER BOOK.
2.1 A product (line/range) is a group of products that share similar product
characteristics.
2.2 Price plays a major role in (heterogeneous/homogeneous) shopping products.
2.3 Education ranging to the services of an accountant indicates its degree of
(engagement/tangibility) as a commercial service.
2.4 Rapid changes in the marketing environment lead to (longer/shorter) product
life cycles.
2.5 (Differentiation/Positioning) takes place when a business attempts to
distinguish its products from similar competitive products.
2.6 (Retailing/Marketing) includes all the activities directly related to the sale of
goods and services to the ultimate consumer.
2.7 Grading and standardisation fill the (information/value) gap in the distribution
function.
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2.8 (Resellers/Sales intermediaries) bring channel members in contact with each
other without taking ownership of the product.
2.9 (Marginal/Average) cost refers to the variable cost of the last unit.
2.10 Operating supplies are sometimes regarded as the (speciality/convenience)
products of the industrial sector.
(10 × 2) [20]
TOTAL SECTION A: 50