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Kiwoong Yoo
Student Evaluations: Quantitative and Qualitative Summary
1. Quantitative Summary
University of Tennessee Course: MARK 360 Marketing Research & Insights
Questions
1 Spring 20232 Fall 20233
Instructor
The instructor contributed to your understanding of the course content. 4.78 4.94
The instructor created an atmosphere that invited you to seek
additional help.
4.86 4.87
The instructor responded to your inquiries about the course (e.g.,
emails, texts, phone calls) within a reasonable time frame (i.e., 48-72
hours).
4.88 4.88
The instructor created a respectful and positive learning environment. 4.86 4.94
The instructor provided useful feedback on course assignments. 4.78 4.88
Average 4.83 4.90
Course
The course challenged you to learn something new. 4.72 4.69
The class sessions were well organized. 4.86 4.94
The course materials (readings, homework, laboratories, etc.)
enhanced your learning in this course.
4.67 4.81
Average 4.75 4.81
1 The rating categories are 5=Strongly Agree, 4=Agree,3=Neutral, 2=Disagree, and 1=Strongly Disagree.
2 Number of students enrolled: 46. Number of students who completed the course evaluation: 36.
3 Number of students enrolled: 21. Number of students who completed the course evaluation: 16.
2. Qualitative Summary: Representative Comments From Students
University of Tennessee Course: MARK 360 Marketing Research & Insights
Fall 2023
“I loved Professor Yoo! He gave extremely detailed feedback and graded assignments in a
timely manner. He always made sure students understood the material and made himself
available outside of class time to assist students in any way. I also enjoyed his fun ways to
make the class engaged (daily questions/breaks in lectures, group names, etc.). He truly
cares about his students, and I am so glad I was able to take this class with him!”
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“I like the way Professor Yoo structured his classes. He kept his lectures very short and
simple, but he still took time to answer our questions and explain concepts well. I like the
way he did a review of the previous class at the beginning of each class, and he summarized
what we learned for the day too. The repetition of ideas and key points was really helpful for
me to learn the material and succeed on the projects and exams. He was very accessible to
answer any questions I had and was very approachable in class. He made the lectures
engaging and fun as well.”
“Professor Yoo provided such a respectful and comfortable setting and his teaching style
was truly beneficial to my knowledge of this classes purpose and content. He is one of my
favorite professors I’ve had in Haslam and I appreciate his atmosphere and mutual respect
and intellect he gave to his students and we gave back in return.”
“I think the workload was a great amount because we had to do some things outside of class
like meet with our groups for our projects, but he also gave us time during class to meet with
groups and ask questions. He did a great job of helping us with the SPSS and Qualtrics
programs and explained how to do things really well. He also took feedback from the class
well, and even wrote out procedures for us to follow because a student asked for them. The
content of his lectures was very relevant and he even started class with interesting marketing
articles that we could read and learn from or that were related to what we were going to talk
about that day.”
“I know he is early in teaching, but is so smart and is a very understanding professor. He
will do great in the future.”
“Professor Yoo did. great job teaching and helping throughout this course. Really an
awesome professor I enjoyed this class very much.”
“Yoo was awesome! He regularly asked for feedback and actually listened, and tailored his
teaching style on the class. I have never had a professor give such fast and detailed
feedback on assignments.”
“I really enjoyed this class. His teaching style was great!”
“I really enjoyed this class. The material was easy to learn and easy to follow. I enjoyed
class.”
“He did a really good job of explaining new information to us and was very kind and
understanding.”
“I'm graduating this year and Professor Yoo is genuinely one of the best professors I have
had! Easy to understand, well organized, excellent!”
“He was a great teacher that is just a super genuine person.”
“I felt this course workload was very well balanced I never felt stressed about anything.”
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“I thought the workload of this class was manageable. All assignments contributed to things
we were learning in class and also helped me personally complete the final project.”
“The work was good and not too difficult, but still challenged me.”
“I loved our group names.”
Spring 2023
“Professor Yoo was great! I think he is a new professor, but he jumped in and seemed like he
was very experienced! He is so knowledgeable about the subjects being taught you can ask
him almost anything, and he will know the answer. He is also very good about helping
students. If you have a question or just don't know something, he really takes the time to
explain it until you get it. His class is very lecture heavy, but I honestly prefer that, he does
add in fun breather questions in the middle to sort of break up the lecture. Overall he is a
very knowledgeable professor, and I will walk away from this course with a better
understanding of marketing research.”
“The organization of this class was some of the best I have had in college. I knew exactly
what every class was going to look like and always left feeling confident about everything I
learned. The exams were also a direct reflection of the notes, and I never felt like there were
questions that covered topics we never talked about. I really enjoyed the structure of this
class and would recommend him to anyone that has to take it in the future.”
“He brought in real world examples that helped me understand what was taught in lecture. I
liked the layout of the class.”
“I thought that this instructor was extremely informational and well organized. He was also
very friendly and always provided help/guidance if and when necessary.”
“Kiwoong's teaching style is very much understandable! He does not over complicate
topics/discussions and is very willing to help you get through the thought process to get the
answer.”
“This course was very well put together and the professor was amazing. He was very
engaging always there if students needed help. I recommended him to many of my friends
who have to take this course in the future.”
“Professor Yoo is a truly incredible professor. Without any doubt whatsoever, I would
recommend him to anyone interested in taking his class. He is so knowledgeable,
approachable, and friendly.”
“Awesome professor, created a healthy learning environment. Made it easy to ask
questions.”