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FROM BORING TO BRILLIANT
HOW GROWTH-FOCUSED
FINANCE FIRMS
WRITE KILLER COPY
KENDRA WRIGHT
Owner of Rebel Media Agency
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MOST ADVISORS & MARKETERS
START HERE
● Male
● Born in 1948
● Raised in the UK
● Married twice
● Lives in a castle
● Wealthy & Famous
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PROBLEMS
BEST CLIENTS
“WHAT DO YOU SOLVE
FOR YOUR ?”
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YOUR BEST COPY
IS HIDING IN THE
MOUTHS OF YOUR
FAVORITE CLIENTS.
KENDRA WRIGHT
”
“
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● Tax-Advantaged
retirement accounts
● Tax loss harvesting
● Donor advised tax funds
● Charitable giving strategies
● You’re making more money.
Are you doing the right
things with it?
● What should you do with
the extra cash you have
saved?
● What are smart and legal
ways to lower your tax bill?
AVERAGE
ADVISORS
AWESOME
ADVISORS
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ACTUALLY ASK,
GREAT COPY ANSWERS QUESTIONS
PEOPLE ACTUALLY ASK,
NOT THE ONES YOU WISH THEY DID.
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WRITE
“GRANDPA”
FRIENDLY
COPY.
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FREE ONLINE TOOL
THE
HEMINGWAY
APP
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PROBLEMS
CLIENTS WORDS.
WE’RE LOOKING FOR PROBLEMS
IN YOUR
LET’S GO FIND THEM.