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NATIONAL CERTIFICATE

JUNE EXAMINATION

ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4

(First Paper)

19 JUNE 2015

This marking guideline consists of 2 pages.

MARKING GUIDELINE

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MARKING GUIDELINE -2- N420(E)(J19)H

ENTREPREURSHIP AND BUSINESS MANAGEMENT N4

(First Paper)

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SECTION A

QUESTION 1

1.1 Exclusive shops

1.2 Speciality products

1.3 Competitive advantage

1.4 Geographic segmentation

1.5 Intrapreneur

1.6 Break-even point

1.7 Penetration

1.8 Pre-operating costs

1.9 Shopping product

1.10 Surveys

(10 × 2) [20]

QUESTION 2

2.1 2.1.1

2.1.2

2.1.3

2.1.4

2.1.5

2.1.6

2.1.7

2.1.8

2.1.9

2.1.10

True

False

True

False

True

True

False

False

False

True

(10 × 2) (20)

2.2  Management incompetence

 Lack of experience

 Poor financial control (6)

2.3  Price

 Product

 Promotion

 Place (4)

[30]

TOTAL SECTION A:

TOTAL:

50

50