The ANTI-HUSTLE Gameplan Book Demo.pdf

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Christopher Reed

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Christopher Reed | Creator of Entrepreneur ModeTM

A Systematic Approach to Branding, Marketing, and Income Generation

That Will Take the Guesswork Out of Growing Your Business Online

The ANTI-HUSTLE Gameplan

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The ANTI-HUSTLE Gameplan

A Systematic Approach to Branding, Marketing, and Income

Generation That Will Take the Guesswork Out of Growing Your

Business Online

transmitted in any form or by any means - electronic, mechanical,

photocopy, recording, scanning, or other - except for brief quotations

in critical review articles, without prior permission of the publisher.

Author: Christopher Reed

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CONTENTS

PREFACE

INTRODUCTION

PART 1 - FOUNDATIONS

(1) ENTREPRENEURSHIP AND THE INTERNET ARE GAMES

(2) THE ASCENSION MODEL

(3) YOUR BRAND IS MORE THAN JUST A LOGO

(4) “WHO?” IS THE MOST IMPORTANT QUESTION

(5) THE IDEA BEHIND MARKET AWARENESS

(6) THE PRINCIPLES BEHIND OFFERS

(7) FOCUS ON THE OUTCOME

(8) CHANGING THE CONVERSATION

(9) THE PSYCHOLOGY BEHIND PRICING

(10) PROFIT FROM YOUR INTELLECTUAL PROPERTY

(11) THE PROBLEM WITH RELYING ONLY ON REFERRALS

(12) THE BILLION DOLLAR QUESTION

(13) DON’T COMPETE ON CONTENT CREATION

(14) FOCUS ON CUSTOMERS, NOT PROSPECTS

(15) STOP HUSTLING, START AUTOMATING

(16) DON’T BUTCHER THE FIRST IMPRESSION

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PART 2 - IMPLEMENTATION

(17) THE ENTREPRENEUR MODETM GAMEPLAN

(18) THE CUSTOMER VALUE JOURNEY

(19) CLARIFY YOUR TARGET MARKET

(20) DEFINE YOUR INTERNAL BRAND

(21) POSITION YOUR BRAND THROUGH MESSAGING

(22) DEFINE YOUR CORE OFFER

(23) DEFINE YOUR PRODUCT SUITE

(24) BUILD YOUR SALES FUNNEL

(25) HOW TO START SELLING YOUR $10 E-BOOK

(26) YOUR AUDIENCE OF CUSTOMERS

(27) TURNING CONVERSATIONS INTO $300 CONSULTS

(28) PRESCRIBE THEM A SOLUTION

(29) ANALYZE, OPTIMIZE AND EVOLVE

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PART 3 - BONUS LEVELS

(BONUS) YOUR MONEY REFLECTS YOUR MINDSET

(BONUS) CRAFTING STORIES THAT SELL

(BONUS) LAUNCH CHECKLIST

(BONUS) THE LAUNCH AD TEMPLATE

(BONUS) TECH STACK

SUMMARY

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PREFACE

Hi there, my name is Christopher Reed. This book is a collaboration

and a combination of all of the successful models, strategies and

guidance I’ve surrounded myself with for over the past years. I’d like to

thank all of the business mentors that I’ve come into contact with who

saw potential in me to teach me what they knew.

Most of the ideas and methodologies in this book come from their

brilliant minds, what I’ve done is tested and implemented the same

ideas within my own business. Since it has produced a lot of positive

results, I’ve gone ahead and put this information inside this book and

in the training programs I’ve created.

In 2010, I took an interest in logo design. I was good at it, so I

started freelancing it on the side of my regular job. I moved back to

Richmond after college and put all of my time and energy into the

craft, hoping to become widely known for my work one day and to

eventually turn my freelance side hustle into a profitable full-time

business.

It was an exciting goal at the time, but as the years went by, I realized

that my efforts weren’t getting me the results that I had hoped for

— my freelance side hustle wasn’t turning into a sustainable full- time business. I spent a lot of time building the perfect website and

portfolio, and even posted content on social media to gain exposure

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and find a few new clients, but none of these things really helped my

freelance business grow in the direction I wanted it to.

What sucked was that for the most part, I was glued to the computer

24/7 “working in my business”... I did all of these things only to realize

that none of these things worked because I didn’t have a business

system or a brand and marketing strategy. I was DIY-ing and Googling

my freelance business from the ground up. I didn’t have a roadmap, a

game plan, signature offers, a system or a process for anything so I was

constantly second-guessing myself.

Because I lacked these crucial business necessities, I had to keep

working a nine-to-five job that I wasn’t too fond of and also had to

hustle and work harder to find new freelance opportunities. This led

to a vicious cycle of attracting low-quality, high-maintenance freelance

clients... and feelings of self-doubt grew.

After all of this, I just got tired of being overworked and underpaid for

my freelance expertise and decided to shift my focus from logo design

to brand development, marketing and sales psychology. A few of my

friends were doing really well in this area, which made me even more

determined to give it a try.

But this time, I didn’t want to make the same mistakes I did before,

so I invested in mentorship and guidance from a few people in the

space who were absolutely killing it. Once I knew more about brand

development, marketing and sales psychology, I put what I learned to

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use in my own business.

Soon after, word spread quickly about what I was doing, and a few

interested friends asked me to help them implement the same system

and strategies I had learned so they could go out and get new projects

from new clients and increase the average value of their projects,

despite being in different industries than I was. So I taught them the

system and strategies I learned, and the results they got from it were

amazing. One person was able to grow their income to $143,339

USD in just 4 projects by implementing the system and strategies in

this book. At one point, he was so busy that he couldn’t do any more

outreach. Another person took advantage of this exact system and

finally launched her own signature offers and made $10,000 in the first

ten days of launching. In three months, she made over $20,000.

And this is what got me thinking: What if I modified the systems

and strategies I used for my own freelance business and shared them

on a much larger scale to help other Aspiring Expertpreneurs turn

their freelance expertise into a profitable full-time business? And I’m

not talking about just freelancers — I mean people who are good at

coaching, consulting, writing, building websites, photography, video

editing and more.

And that’s why this book was created. This book is really just a

knowledge base of information that shows you the most important

mistakes and lessons I’ve learned while building my own business.

I think it’s very important to know that making mistakes is a good

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thing and is something we should welcome, but it’s just as important

to know all the rules that let a customer spend or invest money with

you. Without knowing these rules, you’re more likely to get stuck like I

was.

What would your life look like if you were able to book qualified

calls on demand, increase your customer base faster than you thought

was possible and know exactly what you need to do to close the sale?

Imagine if you were able to charge your worth and have potential

clients see and understand the value of your expertise to the point

where they’re thrilled to work with you, turning into your most fierce

brand loyalists...

If you’re interested in any of that, then keep reading and I’ll make

good on my promises. A word of caution though — this book is

not for everyone. If your goal is to just be great at your craft, spend

countless hours hustling, and only focus on building a perfect

portfolio and website like I did years ago, then skip this book. I’ll

refund your money.

But if you’re serious about transforming from an overworked and

underpaid freelancer to a rising entrepreneur who’s ready to take

control, quit their nine-to-five job to focus on their freelance business

full-time, and learn how to think like a CEO who’s ready to get out of

the rat race of selling services that anyone can do, you’ve come to the

right place.

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INTRODUCTION

Congratulations for purchasing The ANTI-HUSTLE Gameplan! This

book offers a tried-and-tested method to building a lasting and

profitable business online with your freelance expertise. By following

the system and strategies provided, you’ll quickly outperform your

competitors in your industry. Although some concepts might seem

bold, I will provide enough evidence to support them.

Your freelance expertise alone isn’t enough to succeed in today’s

marketplace. It only grants you a spot in the market, where you’ll

face diminishing returns as you try to sell something that, in reality,

everyone in your network already has. I mean think about it... there’s

already a plethora of writers, photographers, video editors, designers,

website designers, social media marketers, coaches, consultants, motion

graphics experts... you get the point.

The questions then become: If there are so many people doing the

exact same thing in my market, how do I stand out and win new

clients to build my customer base? How do I communicate the value

of my expertise in a way that it attracts high-paying clients and makes

working with me seem like the obvious choice? How can I leverage my

expertise to build a sustainable and profitable business without being

overworked to death?

To be successful in business, you need to focus on creating and

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leveraging a business system with sound economics, and have a well- defined brand and marketing strategy. Our whole Entrepreneur ModeTM

system focuses on leading people (our target audience) on a path we

call “The Ascension Model.”

Here’s what the Ascension Model looks like:

Step 1 - Through a $10 e-book, we provide our target market

(you) with the information they’ll need to move from their present

situation to their desired outcome. (“What” they’ll have to do to get

from point A to point B).

Step 2 - We offer our customers a $300 consultation call, during

which we provide guidance on applying the information to their

specific situation. (“What” they’ll have to do, based on their present

circumstances).

Step 3 - Based on their specific situation, we turn the consultation

customers into premium clients by helping them reach their goals and

desired outcome. (Showing them “How” and putting the information

to use with our additional support and guidance).

The reason why this system works so well is because we are no

longer trying to sell our ideal audience something that is highly

commoditized (e.g., freelance services), but rather the transformation

that will enable them to reach their goals.

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When you combine your main expertise with the advice you’re most

likely giving away for free during the process of your services and other

information obtained to help your ideal audience achieve their desired

transformation, you start to become far more profitable. This is why

it’s better to sell the following three things:

The e-book - The information they’ll need to make their desired

transformation.

The consultation - Providing guidance on how to apply the

information to their unique situation.

Your signature offers - Showing them how to put

the information to use with additional support and guidance.

By adopting this approach, you can begin to position yourself and

your business as a supplier of intellectual property (selling your

knowledge and intellect) rather than someone who trades time for

money with a commodified service.

Here’s some additional benefits from this approach:

• Because the e-book gives your customers so much value right away,

you’ll start to earn their trust and gain credibility.

• People who were initially cold leads will turn into warmer leads,

making it easier to start a conversation with them.

• You’ll gain more authority and be seen as an expert in your field as

opposed to another commodity.

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• You’ll make it possible for customers at any level of market

awareness (a term we’ll explain in depth later) to realize your value

and progress towards your high-ticket offers.

• By selling the $10 e-book and the $300 consultation, you’ll be

able to reinvest the money earned into paid traffic (ads) and keep

growing your audience, turning the money you make from your

offers into real profit.

This system works very well, but as with any business, you’ll run

into problems over time. Not everything in your business’ system

will be perfect. For example, you may have to change your signature

offers, your target audience, or parts of your e-book. That’s exactly

why I wrote this book because I’ve experienced those setbacks and

difficulties. What you’ll discover over time is that these challenges are

a small price to pay to become a market leader, a go-to expert, and an

owner of a real business.

In this book, we’ve gone ahead and provided you with the necessary

details to take advantage of our system and implement it in your own

business. We’re going to be completely transparent and won’t hold

anything back. It’s everything you need to get your freelance business’s

system up and running. The majority of freelance experts try to make

their living off of their skills and services alone. The more innovative

and business-minded freelancer will sell a solution to a problem. But

the next-level freelancer will give away the solution for almost nothing

and charge for the help putting it into action. My goal is to help you

get to that next level.

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WORLD 1

FOUNDATIONS

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When it comes down to it, having a strong foundation is key to

success. That’s why this part of the book is so important. In this part,

you’ll learn about powerful concepts and ideas that will rewire the

way you think about building a profitable business online from your

freelance expertise.

If you don’t grasp the concepts we cover here, you run the risk of

either building an unprofitable business and have to start over again,

miss out on important aspects of building a business that will, again,

cause you to lose money, or both. Neither of these are good outcomes,

so it’s just best to start with building a solid foundation.

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“There is no knowledge

that is not power.”

— Ralph Waldo Emerson

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LEVEL 1

ENTREPRENEURSHIP AND THE

INTERNET ARE GAMES

Think back to your early childhood memories; what were some of

your favorite games to play? For me, Super Mario Bros. was my go-to

video game. The idea was simple: plan and play your way through each

level so you can make it to the end without getting hit by obstacles.

You earn points and rewards in the levels by collecting coins, stomping

on enemies, and hitting blocks, and each level gets harder as you play.

The cool thing about this game is that the more experienced you are

with it, the higher your score will be as you play.

I say all of this to make an important point: the best way to think

about entrepreneurship is as a video game, just like the ones you

played as a kid on your Nintendo, PlayStation or other gaming

console. The score is the money we earn, and the way to get coins

or money like on Mario is to provide market value. The prizes and

rewards we get, both online and offline, are directly related to how

well we play the game.

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The idea of entrepreneurship being similar to a video game comes

from the fact that both require strategic thinking, problem-solving

skills, and a willingness to keep going even when things get hard.

In a video game, the player starts at the beginning level, where they

learn the rules and how the game works. As they get better, they move

on to levels that are harder. In the same way, an entrepreneur starts

with an idea, creates a business strategy, and moves through different

stages of growth, facing challenges and problems along the way.

To succeed, the player must use a strong strategy, learn from their

mistakes, try new things, and keep going even when things don’t go

as planned. The same is true for entrepreneurship. To be successful,

entrepreneurs must always adapt, innovate, and be willing to take

calculated risks.

In addition, both video games and entrepreneurship require a sense

of vision and creativity. In a video game, the player must use their

imagination to move around and solve puzzles in a virtual world. In

the same way, entrepreneurs need to have a vision for their business

and use their creativity to come up with new solutions to problems

and to stay ahead of competitors.

When you start to think about entrepreneurship this way, building a

business online and “playing the game” as a whole becomes more fun

and interesting. The Oxford English Dictionary defines a video game

as, “A game played by electronically manipulating images produced by

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a computer program on a television screen or other display screen.”

If you really think about it, this is exactly what we’re all doing to some

degree. If your job requires you to do work on a computer, then what

you’re doing is a perfect example of a video game.

In the next few sections, we’ll dive deeper into the idea that both

digital entrepreneurship and the internet are just like video games.

The Internet Is the Console for Our Game

In digital entrepreneurship, your business is the game cartridge,

and the internet is the console you use to play the game. Digital

entrepreneurs all over the world are playing their own games on the

internet, but it’s all on the same console.

To understand this idea even further, let’s go into what makes a good

game. Josh Buckley, a game designer and entrepreneur-turned-investor,

once said on an interview with Invest Like The Best that:

“The best games are creating spaces that bring you into flow. And many

people know flow is a concept from psychology where it creates a sense of

immersion where time, ego, and the world fades away. And the thing is, flow

is almost synonymous with fun.”

When you think about it, this is precisely what happens when most

people use social media online, which is why it can be so addicting

and fun.

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He continues and says that there are four key elements that make a

good video game. These key elements are:

1. Frequent Feedback Loops

2. Variable Outcomes

3. A Sense of Control

4. Connection to a Meta-Game

Each of these elements exist within the internet, but the connection

to the meta-game is the most important (we’ll talk more about these

later).

What most people don’t realize is that the internet is considered a

part of an “infinite game”. The infinite game is a term coined by James

Carse, author of the book Finite and Infinite Games: A Vision of Life

as Play and Possibility, and is defined as a game that exists for the sole

purpose of continuing the play. In his book, he writes:

“The infinite game — there is only one — includes any authentic

interaction, from touching to culture, that changes rules, plays with

boundaries and exists solely for the purpose of continuing the game. A

finite player seeks power; the infinite one displays self-sufficient strength.

Finite games are theatrical, necessitating an audience; infinite ones are

dramatic, involving participants...”

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The internet is a never-ending video game that takes place all

around the globe. Many elements of a video game are used in it, but

the limits are removed. You are no longer playing as a character like

in Super Mario Bros. or in The Legend of Zelda; you play as yourself

on Instagram, Facebook, Twitter, YouTube, Discord, and even at

work. You are the main character of your own game.

People that play this video game in the digital space earn points,

skills, and traits that they may use in both their digital and physical

lives. In the game, cooperation and friendship are rewarded more

than individualism and rivalry. Open-mindedness, kindness, and a

desire to help others without expecting anything in return will help

you get a higher score. As you reach out to more people and get

more exposure, you make more room for chance encounters.

In the hands of talented people, this game offers almost limitless

potential rewards with almost minimal risk. A player can enter the

game at any time, whether as a complete noob or as an advanced

professional, and start creating the world of their dreams. It can take

a player in a variety of directions.

Social Media Demonstrates The Idea

If being an entrepreneur and using the internet are just like playing

video games, then social media would be the clearest demonstration of

this idea. When we look at platforms like Instagram for example, you’ll

start to notice that there are levels to it.

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The beginner level of Instagram kind of looks like everyone is baring

their innermost thoughts and pictures with the world. Meanwhile, the

intermediate level of Instagram can be seen as a place where people

share helpful advice, marketing tips, or engagement hacks. Then there’s

the advanced level of Instagram, where people have mastered the

digital space, have thousands or even millions of followers and are so

good at what they do that it’s almost identical to an ongoing game.

All of the social media platforms seem to have this general structure to

them.

Josh Buckley also gave a very interesting response to this idea during

his interview with Invest Like The Best:

“Flow is like ecstasy. It’s exhilarating. Athletes call it the zone. The best

games are really creating these controlled spaces that bring you into that

sense of flow. And then the biggest games today really take advantage of

this, but you wouldn’t actually think of them as a game. I look at Twitter,

Facebook, and Instagram as games and 3 billion people are playing them

actively.”

When it comes to social media, how you play in one area might lead to

opportunities in another. For example, if you share your thoughts and

ideas on Instagram, you might end up being invited to join a Facebook

group with people who are like-minded. If you engage with others in

that Facebook group, it could lead to a business partnership or other

opportunities for you. It could also get you more likes and followers

on your other social media accounts.

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Start Playing the Game More Consciously

The most common way people start playing the game of digital

entrepreneurship is by engaging in a niche community; maybe you

begin by responding meaningfully to a few influential people in your

industry on Twitter, or you join a Discord centered around a specific

topic and observe for a while before jumping in with questions and

answers.

As time goes on, you’ll start to move from being a social media user

to being a social media creator. You may have already started your

journey by making your own content, which is a good step. The most

important thing to remember is to be your real, true self and play into

your character strengths and attributes.

You have the option of being someone who’s decent at several things

or amazing at one. Both options are viable, and your character

will develop as you play. Be carefree, as if you were just playing a

game, since that’s exactly what you are doing. The internet is full of

people you’ve never met before, so even if you make a mistake, you

can try again and start over. In the best case, they’ll give you new

opportunities.

When you start picking up momentum, the game will start to follow

the four key elements of good game design:

1. Frequent Feedback Loops: If you engage in conversation and share

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your thoughts, you’ll likely receive feedback in the form of likes,

positive comments, questions, and further discussions. However,

it’s important not to have overly high expectations regarding

the quantity or quality of the feedback. Instead, focus on paying

attention to what resonates with others and what doesn’t. Don’t be

too deliberate in your approach, as people can sense when someone

is being disingenuous. Remember that the value of a conversation

with one person whom you respect may be more significant than a

high number of likes or views.

2. Variable Outcomes: It’s normal for some things to work and others

not to. This is especially true if you treat digital entrepreneurship

and the internet like a video game. The goal is not to be perfect;

instead, the focus should be on making progress and trying new

things. You should feel free to try out new ideas and accept that

some of them might work and others might not. This element of

not knowing what will happen makes the activity more fun and

will keep you going.

3. Sense of Control: In a gaming perspective, mastery is usually

reached through consistent practice and hard work, which leads to

better results. This process can be hard, and how successful you are

depends on how much time and effort you put into it. But when it

comes to digital entrepreneurship and the internet, things get even

more complicated because you don’t just play the game, you also

make it as you go. To do well in this environment, you need to focus

on what you’re most interested in and learn as much as you can

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about it. Focus on what you can learn, how you can help others, and

how you can add value without expecting anything in return. There

is no one in charge to keep an eye on your progress; your success

depends only on your own skills and hard work.

4. Connection to a Meta-Game: The Meta Game is your life and

professional development, and as you level up, you’ll unlock new

opportunities. Gaining a following, making connections, and

becoming involved in the right activities might launch you on a

completely new path.

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Your primary responsibility isn’t to be perpetually hunting for

new clients or customers 24/7. Instead, the goal for every digital

entrepreneur should be to set up a system (essentially a machine) that

allows new customers and opportunities to come to you. This is exactly

why we take advantage of the Ascension Model, because it allows us to

build the system that attracts these leads automatically. This machine is

built upon the quality of your products and services, the margins you

can achieve, and a deep understanding of your target market.

Value is the key element of your machine. You need to continuously

improve your products and services until it’s something your target

market wants or needs. You can increase your transaction value

(margin) by providing more value and if you have high margins, then

more funds can be reinvested in the system, which leads to more

clients. This cycle is what makes you grow sustainably.

You might find growth math and business economics intimidating,

LEVEL 15

STOP HUSTLING,

START AUTOMATING

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but it’s actually pretty straightforward. With every customer you

acquire, you should be able to generate enough profit to acquire the

next one, creating a self-sustaining cycle. Your math should always be

in your favor, indicating that you are in good business health. This

equation will work for you if you intimately understand your target

market and build an offer that meets their needs and stands out from

your competition. Keep in mind that every decision you make should

contribute to improving the economics of your business. When

deciding what to include or exclude from your offer, always ask two

questions:

1. Is it providing more value to the marketplace, warranting a

higher price?

2. How can we remove ourselves and reduce our costs in delivering

this value?

By doing so, you can increase your profit margin, which in turn

improves your business economics. This allows you to invest in more

marketing or hire a team to assist in this process.

Speaking of hiring a team, when it comes to running your machine,

delegation can be a key component for growth. Take marketing, for

instance. By hiring virtual assistants, you’ll get more time to focus on

improving your machine and business economics, which not only

improves efficiency, but also ensures that your marketing is handled by

a dedicated team.

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Ultimately, your primary goal should be to build an engine that runs

on its own, without the need for you in it. This engine is your business

model, designed to automatically attract and serve clients. Instead of

spending countless hours on social media or cold-calling potential

clients, your energy should be focused on enhancing this engine.

This is where you will find the most significant returns on your time

investment. Starting a business is all about creating leverage, using

systems that work for you. You can create a sustainable business model

if you build a machine that generates demand and fulfills it, so you

won’t have to hustle all the time.

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In the digital age, people’s attention spans are shrinking rapidly.

The overwhelming amount of content and advertisements people

encounter daily has led to a phenomenon called “offer fatigue.” This

term describes the tendency of consumers to quickly lose interest in

offers that don’t immediately show their value.

According to Google’s analytics platform, businesses have only 200

nanoseconds to capture an audience’s attention and prompt them

to take action. With such a small window, it’s vital that the most

compelling elements of your business are presented “above the fold,”

meaning within the immediate view of your website or social media

profile before users need to scroll.

Failure to answer the question, “Why should I invest with you over all

other options, including doing nothing?” can result in a lost potential

customer. This is often why businesses struggle to convert website

visitors into customers or clients. Many freelancers struggle with

LEVEL 16

DON’T BUTCHER THE

FIRST IMPRESSION

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making a strong first impression for several reasons:

1. They focus too much on themselves and their craft, rather than

on the outcomes and transformations their work can achieve for

clients.

2. They fail to answer “the billion dollar question”, leaving potential

clients wondering what unique value they offer.

3. They showcase their work without providing context about how it

delivers valuable outcomes for clients.

4. Their marketing objective isn’t clear, causing confusion about what

action they want visitors to take.

5. There are too many distractions on their website or social profile,

leading visitors to get lost and taking them away from the primary

objective.

In essence, you need to convince visitors that spending more than a

few seconds on your landing page or social profile is worth their time.

You’ll want to think about it like a storefront in a crowded city.

Every day, hundreds of potential customers pass by your storefront.

You have just a few seconds to grab their attention as they walk by.

Your storefront — which is essentially your landing page or social

media profile — needs to be inviting and immediately show the value

you provide.

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Imagine if your storefront was cluttered with random pictures and

information about yourself with no clear message about what you sell

or offer. People would walk by, glance over, and continue on without

ever stepping inside because they have no idea what’s in it for them.

On the other hand, if your storefront clearly communicates what you

sell and the value it brings to customers — say, for example, you’re a

bakery selling the freshest, most delicious pastries in town — people

are far more likely to step inside to learn more.

Once they’re inside, they shouldn’t be confused about where to go or

what to do. If there are too many signs pointing in different directions,

they may become overwhelmed and leave. Instead, guide them towards

what you want them to do — maybe it’s to try a free sample of today’s

special pastry, or to check out a promotion.

In the same way, your online space should clearly communicate the

value you offer, guide visitors towards a specific action, and minimize

distractions. If it doesn’t, potential customers will just keep scrolling

or click away, just like passersby might walk past a confusing or

unappealing storefront.

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WORLD 2

IMPLEMENTATION

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Now that you understand the mindset shifts you need to make and

the foundations that need to be laid, it’s time to put it into practice. In

this part of the book, we’ll take you through a step-by-step process on

how you can start implementing the Entrepreneur ModeTM model into

your own business. You can choose to lead or follow in implementing

this plan; leaders face challenges but also reap the biggest rewards.

Consider where you want to be in the market.

The ascension model is hard work but it stands out because many

are seeking quick, easy solutions. By offering high-quality products

like a $10 e-book and $300 consultation, you’ll attract daily leads

and outshine competition until they catch up. This effort should be

put into your products and marketing. Your hard work is not wasted

because you can reuse it for future products and offers. You can adjust

your marketing and change your product content as needed. It’s work- intensive, but it builds long-term assets.

You can start testing this model for free with your social media

contacts and small ad spend. You don’t need a big budget or long

waiting period to see if your offer will work. This model requires

effort, but we’ll help you test the market.

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Stay Connected

If you have questions or feedback, please contact me at:

hello@christopherreed.us

Business is a game of strategy.

Christopher Reed

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