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IMPORTANCE OF BI

& INTRODUCTION

TO DATA STUDIO

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In this session:

• We’ll further understand the importance of BI

• We’ll learn about the importance of data visualizations &

dashboards

• We’ll create a dashboard on Google Data Studios

In our previous session:

• We introduced the concept of Business Intelligence & Data Management

• We learnt about Google Apps Script & did some useful coding for data handling

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How is business intelligence used?

Business intelligence has as positive a impact on an organization's people as it does on performance,

projects, and decisions. Business Intelligence is used to turn data into actionable information for

leadership, management, organization and decision making.

• Analysing customer behaviours, buying patterns and sales trends

• Measuring, tracking and predicting sales and financial performance

• Budgeting and financial planning and forecasting

• Tracking the performance of marketing campaigns

• Optimising processes and operational performance

• Improving delivery and supply chain effectiveness

• Web and e-commerce data analytics

• Customer relationship management

• Risk analysis

• Strategic value driver analysis

The following are some of the ways organizations are learning to use business

intelligence: