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2015 Theatrical Statistics Summary
Global
• Global box office for all films released in each country around the world reached $38.3 billion in 2015, up 5%
over 2014’s total, with increases in both U.S./Canada ($11.1 billion) and international ($27.2 billion) box office.
International growth was driven primarily by the Asia Pacific region (+13%). China’s box office increased 49%
in U.S. dollars to $6.8 billion, surpassing the next largest international market by nearly $5 billion and
accounting for nearly 50% of Asia Pacific box office.
• Cinema screens increased by 8% worldwide in 2015 to over 152,000, due in large part to continued double
digit growth in the Asia Pacific region (+19%). 93% of the world’s cinema screens are now digital.
U.S./Canada
• In 2015, U.S./Canada box office was $11.1 billion, up 8% from $10.4 billion in 2014. 3D box office ($1.7
billion) was up 20% from 2014 and comprised 15% of total box office.
• Admissions, or tickets sold (1.32 billion), and average tickets sold per person (3.8) increased by 4% and 3%,
respectively, in 2015.
• More than two-thirds of the U.S./Canada population (69%) – or 235.3 million people – went to the cinema at
least once in 2015, a 2% increase in the number of moviegoers from 2014. Frequent moviegoers who go to the
cinema once a month or more continue to drive the movie industry, accounting for 49% of all tickets sold in the
U.S./Canada. The number of tickets purchased by frequent, occasional and infrequent moviegoers all increased
in 2015, and the share of tickets purchased by occasional moviegoers (moviegoers who attended less than
once a month) increased by two percentage points to 49%.
• In 2015, 12-17 year olds had the highest per capita attendance (7.3) and largest increase in per capita
attendance, up nearly one ticket per person from 2014. Per capita attendance also increased for 25-39 year
olds and people 60 and older compared to the previous year. Moviegoer demographic shares were similar to
previous years, with 12-17 year olds and Hispanics significantly oversampling in tickets sold relative to their
shares of the population.
• Frequent moviegoers tend to own more key technology products, such as smartphones and tablets, than the
general population of adults 18 years and older. Three quarters of all frequent moviegoers (75%) own at least
four different types of key technology products, compared to 57% of the total adult population.
• Total films released (708) was consistent with 2014. Films released by MPAA members were up 8% in 2015,
due to a 31% increase in films released by studio subsidiaries (47). Non-MPAA affiliated independents
continued to release the most films domestically (561), despite declining for the first time since 2009.
• Among the top five grossing films in 2015, Jurassic World, Star Wars: The Force Awakens, Avengers: Age of
Ultron and Furious 7 attracted majority male audiences, while Inside Out was the only top five film with a
majority female audience, with 54% of box office revenue coming from women. Furious 7 drew the most
ethnically diverse audience, followed by Jurassic World.
2
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3
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Global box office for all films released in each country around the world1 reached $38.3 billion in 2015, up 5% over
2014’s total. Both U.S./Canada ($11.1 billion) and international box office ($27.2 billion), up 8% and 4% respectively
compared to 2014, contributed to global growth in 2015. International box office accounted for 71% of total box office
in 2015.
International box office in U.S. dollars is up 21% over five years ago, and global box office is up 18% in the same
time period.
2011 2012 2013 2014 2015
% Change
15 vs. 14
% Change2
15 vs. 11
U.S./Canada3 $10.2 $10.8 $10.9 $10.4 $11.1 8% 9%
International4 $22.4 $23.9 $25.0 $26.0 $27.2 4% 21%
Total $32.6 $34.7 $35.9 $36.4 $38.3 5% 18%
Global Box Office – All Films (US$ Billions)
4
1 Values in the report include all films released, regardless of distributor or country of origin, except where specified as a
subset.
2 Percentage value change is calculated using table values before rounding.
3 Source: comScore – Box Office Essentials, calendar year from January 1-December 31.
4 MPAA calculates international box office country-by-country based on a variety of primary and secondary data sources.
Global Box Office
10.2 10.8 10.9 10.4 11.1
22.4
23.9 25.0 26.0
27.2
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45
2011 2012 2013 2014 2015
International U.S./Canada
$38.3
$34.7
$32.6
$35.9 $36.4
(69%)
(69%)
(71%) (70%) (72%)
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In 2015, the Asia Pacific region ($14.1 billion) increased 13% compared to 2014, driving the increase in international
box office. China’s box office increased 49% in U.S. dollars to $6.8 billion, surpassing the next largest international
market by nearly $5 billion and accounting for nearly 50% of Asia Pacific box office.
Latin America box office also increased 13%, with Argentina (+38%) a notable increase.
Europe, Middle East & Africa (EMEA) box office decreased 9% from 2014, with decreases in larger European markets
such as France (-18%), Russia (-34%) and Spain (-8%). These markets were all affected by currency decreases
relative to the US dollar, which is used for this global measurement, however many of these markets increased in
local currency.
2011 2012 2013 2014 2015
% Change6
15 vs. 14
% Change
15 vs. 11
Europe, Middle East & Africa $10.8 $10.7 $10.9 $10.6 $9.7 -9% -10%
Asia Pacific $9.0 $10.4 $11.1 $12.4 $14.1 13% 56%
Latin America $2.6 $2.8 $3.0 $3.0 $3.4 13% 31%
Total $22.4 $23.9 $25.0 $26.0 $27.2 4% 21%
5
2015 Top 20 International Box Office Markets – All Films (US$ Billions)
Source: IHS, local sources
1. China $6.8 11. Italy $0.7
2. UK $1.9 12. Brazil $0.7
3. Japan $1.8 13. Spain $0.6
4. India $1.6 14. Argentina $0.3
5. South Korea $1.5 15. Netherlands $0.3
6. France $1.4 16. Indonesia $0.3
7. Germany $1.3 17. Taiwan $0.3
8. Australia $0.9 18. Hong Kong $0.3
9. Mexico $0.9 19. Turkey $0.2
10. Russia $0.8 20. Switzerland $0.2
International Box Office by Region – All Films (US$ Billions)5
5 Box office data is in U.S. dollars for analytical and comparative purposes. Local currency box office trends may differ due to
exchange rate fluctuations.
6 Percentage value change is calculated using table values before rounding.
$10.8 $10.7 $10.9 $10.6 $9.7 $9.0
$10.4
$11.1
$12.4
$14.1
$2.6 $2.8 $3.0 $3.0 $3.4
$0
$2
$4
$6
$8
$10
$12
$14
$16
2011 2012 2013 2014 2015
EMEA Asia Pacific Latin America
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2015 Cinema Screens by Format and Region7
Source: IHS
Total cinema screens increased 8% worldwide in 2015 to over 152,000, due in large part to continued double digit
growth in the Asia Pacific region (+19%).
Global digital cinema continues to grow (+11%), although the rate of growth is slower relative to prior years given
limits to market penetration. 93% of the world’s cinema screens are now digital, up three percentage points from
2014 (90%). Among individual regions, Asia Pacific has the lowest percentage of digital screens at 86% due to a
relatively large number of analog screens in the region.
Digital Screens
Source: IHS
7 2015 total screens figures are estimates as of March 2016. Screen figures for previous years have been revised by 6
source.
Global Cinema Screens
1,109 1,823
7,817
343
26,111 21,262 12,482
6,634
16,441
17,580
35,807
4,733
0
10,000
20,000
30,000
40,000
50,000
60,000
U.S./Canada EMEA Asia Pacific Latin America
Analog Digital Non 3D Digital 3D
43,661
40,665
56,106
11,710
27,469 35,975 39,757 41,518 42,552
36,356
53,367
71,572
85,948
98,498
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2011 2012 2013 2014 2015
International U.S./Canada
122%
(70%)
141,050
(67%)
(64%)
(60%)
(57%)
127,466
111,329
89,342
63,825
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In 2015, U.S./Canada box office was $11.1 billion, up 8% from $10.4 billion in 20148, and reached a record high in
nominal dollars. 3D box office ($1.7 billion) was up 20% from 2014 and comprised 15% of total box office.
Admissions, or tickets sold (1.32 billion), and average tickets sold per person (3.8) increased by 4% and 3%,
respectively, in 2015.
U.S./Canada Box Office (US$ Billions)
Source: comScore – Box Office Essentials (Total), MPAA (3D)
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
% Chg.
15 vs. 14
U.S./Can. box office (US$B) $9.2 $9.6 $9.6 $10.6 $10.6 $10.2 $10.8 $10.9 $10.4 $11.1 8%
3D box office9 $0.1 $0.1 $0.2 $1.1 $2.2 $1.8 $1.8 $1.8 $1.4 $1.7 20%
9
8 Percentage change is calculated using table values before rounding.
9 3D box office figures include only box office earned from 3D showings, not total box office for films with a 3D release.
10Admissions calculated using comScore – Box Office Essentials calendar year box office data, and National Association of
Theatre Owners (NATO) average annual ticket price (see page 10).
11Admissions per capita calculated using aggregated U.S. Census Bureau and Statistics Canada data for population aged 2+.
U.S./Canada Admissions10
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
% Chg.
15 vs. 14
U.S./Can. admissions (Billions) 1.40 1.40 1.34 1.42 1.34 1.28 1.36 1.34 1.27 1.32 4%
U.S./Can. admissions per capita11 4.4 4.4 4.2 4.3 4.1 3.9 4.1 4.0 3.7 3.8 3%
U.S./Canada Box Office & Admissions
1.40 1.40 1.34 1.42 1.34 1.28 1.36 1.34 1.27 1.32
0.0
1.0
2.0
3.0
4.0
5.0
6.0
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Admissions (Billions)
Admissions per capita
Admissions (billions) Admissions per capita
$0
$2
$4
$6
$8
$10
$12
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
3D Box Office Non-3D Box Office
$9.2
$9.6 $9.6
$10.6 $10.2 $10.8 $10.9 $10.6
1% 2% 10% 21% 18% 1% 17%
$10.4
$11.1
16% 14% 15%
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In 2015, per capita annual movie attendance (tickets sold per person) increased for both males (3.9) and females
(3.8).
Per Capita Attendance by Gender
Per Capita Attendance by Age
Per Capita Attendance by Ethnicity
In 2015, 12-17 year olds had the highest per capita attendance (7.3), followed by 18-24 year olds (5.9). 12-17 year
olds had the largest increase in per capita attendance, up 0.9 from 2014. Per capita attendance also increased for 25-
39 year olds and people 60 and older compared to the previous year.
Per capita attendance increased for Caucasians compared to 2014. Hispanics reported the highest annual attendance
per capita in 2015, attending on average 5.2 times per year.
Trends in Per Capita Attendance
4.0 3.9 4.2 4.1 3.8 4.0 3.9 3.7 3.9 3.8
0
2
4
6
8
10
Male Female
2011
2012
2013
2014
2015
3.0
6.2
6.8
4.7
3.2
2.7 2.7
3.3
6.2
7.8
5.0
3.7
2.6 2.4
3.8
6.5
6.9
4.6
3.4
3.0
2.4
3.3
6.4 6.2
3.7 3.6
3.1
2.4
3.3
7.3
5.9
4.2
3.6
2.9 2.5
0
2
4
6
8
10
2-11 12-17 18-24 25-39 40-49 50-59 60+
2011
2012
2013
2014
2015
3.5 3.7
5.3 5.0
3.6 3.8
6.4
4.0
3.4
4.2
6.0
4.3
3.2 3.6
5.1 5.2
3.4 3.5
5.2 4.9
0
2
4
6
8
10
Caucasian African American Hispanic Asian/Other
2011
2012
2013
2014
2015
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2015 Gender Share of Top Grossing Films
Source: comScore/Screen Engine
In 2013, comScore/Screen Engine introduced “PostTrak,” collecting domestic survey data for all films in release in at
least 800 theaters, which links box office grosses to gender and ethnicity of attendees. The surveys are conducted
during the first two weeks of a film’s wide release.23
Among the top five grossing films in 2015, Jurassic World, Star Wars: The Force Awakens, Avengers: Age of Ultron,
and Furious 7 all attracted majority male audiences. Inside Out was the only top five film with a majority female
audience, with 54% of the film’s box office revenue coming from women.
21
Top Film Demographics
23 More details about comScore’s PostTrak methodology can be found in the methodology section at the end of this report.
50%
55%
58%
58%
46%
56%
50%
45%
42%
42%
54%
44%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Survey Average
Jurassic World
Star Wars: The Force Awakens
Avengers: Age of Ultron
Inside Out
Furious 7
Male Female